We love all thing STand Up Paddlebboarding

We are based on The River Avon in Christchurch, Dorset near Bournemouth,

We offer a seamless paddleboarding business where we hire, hold lessons and have an amazing shop with tonnes of demo gear.

The River Avon is in the south of England, rising in Wiltshire, flowing through that county's city of Salisbury and then west Hampshire, before reaching the English Channel through Christchurch Harbour in the Bournemouth, Christchurch and Poole conurbation of Dorset and our location is just before Two Rivers meet and is the perfect place to learn and progress kayaking or SUP.

The SUP Store and The SUP School where founded in 2009 on the picturesque south coast of the UK. We are a team of passionate stand-up paddleboard (SUP) enthusiasts dedicated to sharing our love for this exhilarating sport. Whether you're a seasoned paddler or a beginner, we're here to support your journey on the water.

Meet Our Founder: Saviour Aquilina

Our owner, Saviour Aquilina, embodies the spirit of adventure. As an avid paddler, surfer, and racer, Saviour’s expertise and passion for SUP are the driving forces behind our store. You might recognize him by his distinctive beard as he embarks on paddling adventures across the UK. Don't hesitate to say hello if you spot him on the water!

Saviour's deep connection to the SUP community extends beyond retail. His initial foray into the business world involved designing, shaping, and repairing boards. This craftsmanship continues today at SAVIOUR Watersports, our affiliated repair service, where Saviour applies his skills to ensure your equipment is always in top condition.

Our Mission

At The SUP Store, our mission is clear: to be your trusted source for all things SUP. We are committed to providing the best products at every price point, ensuring you have access to quality gear that suits your needs and budget. Our knowledgeable team is always ready to offer expert advice, helping you make informed decisions for your paddling adventures.