Why Shop with The SUP Store?
At The SUP Store, we’re more than just a shop — we’re a hub for paddleboarders who love the water, live the lifestyle, and want the best gear for their next adventure.
What sets us apart? It’s simple: location, expertise, and experience on the water.
Location, Location, Location
We’re proudly based right on the water’s edge in Christchurch, Dorset — surrounded by some of the best paddling in the country. With direct access to Christchurch Harbour, the River Stour, and Hengistbury Head, we’re not just talking about paddleboarding — we’re doing it daily, right outside the shop.
When you visit The SUP Store, you’re not stepping into a warehouse. You’re stepping into a community space, right by the water, where you can see gear in action and get real, honest advice from paddlers who use it every day.
Try Before You Buy – Massive Demo Kit Available
We know how important it is to get the right board, paddle, or accessory — and nothing beats trying it on the water. That’s why we offer one of the largest demo fleets on the South Coast, with top brands like Starboard, INFINITY, Red Paddle Co, Black Project, and more.
Whether you’re choosing your first inflatable paddleboard, upgrading to a carbon race paddle, or exploring hard boards for touring or surf — we’ll help you test it, feel it, and love it before you commit.
Advice You Can Trust
Owner Saviour isn’t just a shopkeeper — he’s a paddler, racer, surf enthusiast, and board repair expert. With over 20 years in the industry and a lifetime on the water, you’ll get straight-talking, informed advice that’s focused on what works best for you, not what’s trending.
We know the gear. We know the conditions. We know what you need — whether you're paddling flatwater, chasing downwind runs, or just starting out.
Community-Focused, Water-Loving, Totally Stoke-Driven
From demo days and group paddles to tech sessions and events, we’re building a strong, fun, and supportive paddleboarding community here in Christchurch. Whether you're a local or just passing through, you’ll always find a warm welcome, good coffee, and fellow paddle lovers at The SUP Store.
Ready to Gear Up?
Drop by the store, get on the water, and discover why we’re not just another paddleboard shop — we’re The SUP Store, and we live and breathe this stuff.
Come paddle with us.